Blue ocean shift – beyond competing

Bright Future


14:15 - 15:00

In Mauborgne’s talk on BLUE OCEAN SHIFT you’ll learn:

  • WHY focusing on competing misses huge growth opportunities and
  • HOW to expand your thinking on strategy beyond competing
  • WHY thinking creative destruction and disruption as sources of innovation is limiting and
  • HOW you can grow through nondisruptive creation 
  • HOW anyone in any organization can move from crowded markets – or red oceans full of sharks - to wide-open new markets – or blue oceans devoid of competition with BLUE OCEAN SHIFT’s systematic five-step process—not just entrepreneurs
  • WHY people’s confidence is essential to create and execute your growth strategy and HOW to build it 
  • WHY you should not build your growth strategy based on existing environmental and industry conditions and HOW you can shape them in your favor for growth

Renee Mauborgne2

Renée Mauborgne

Renée Mauborgne is a Professor of Strategy at INSEAD and the Co-Director of the ...